The value chain of communication

Grakom has historical roots in the graphic industry going back to 1875 and today our members range from various print companies to companies within marketing and various other types of communication. We use say that we cover the whole value chain of communication.

During the last few years, graphic companies have prepared for the increasing level of competition in the media market. Today, both printed as well as electronic media solutions are a natural part of the business area of the graphic trade, and many of Grakoms traditional members consider themselves as communication companies rather than printing houses. In fact there are a lot of them who no longer have printing equipment and have specialized in other services.

Consequently, Grakom expects that with the ever increasing frequency of mergers and acquisitions, fewer but larger and stronger graphic companies are emerging. Companies have throughout this period continued to invest, rationalize and to upgrade to efficient operation leading to higher productivity and quality levels.

Our sector is renowned for being at the cutting edge of technology but recognizes that the full benefits can only be realized if employees have the right knowledge and skills both in regard to the traditional graphic profession, IT and communication in a broader sense.

Grakom as a trade association

Grakoms work also includes lobbying, information services to the members through its magazine, website and newsletters as well as PR to raise the industry’s profile in the daily press.

Furthermore, Grakom carries out projects to address the development of knowledge and develop tools to help combat the business challenges such as globalisation, trade statistics and group purchasing agreements.

Industry analyses
The industry analyses are comparing sub industries with the whole graphic industry and all industries.

The comparison is made on five areas: Economic state, risk, key figures, growth rates, and growth share. For each sub industry, there is a text which describes the development. This analysis gives a quick overview of the situation.

Furthermore, reports from six sub industries show accounting figures.

Statistics on wages and salaries
Grakom publishes statistics on weekly wages on a quarterly basis, which covers all employees connected to the graphic agreement. Grakom also gives its members access to The Confederation of Danish Employers-statistics for all industries, statistics on absence through sickness, work accidents, replacement of staff, and international statistics on wages and salaries.

Grakom works on issues where globalisation affects the industries both in terms of importing cheap printed matters from the Far East, sourcing in Eastern Europe, traditional export, and relocation of the production.

Furthermore, Grakom works with the following global issues:

  • Conducting market analyses on selected international markets. 
  • Collecting statistics on wages and salaries as well as corporate statistics. Providing reports and other materials to its members.
  • Projects are also commissioned that provide companies with the capability to act and think globally.
  • Moreover, Grakom establishes networks and trips to foreign countries.

Financial advice
Grakom can help its members on several areas if they are planning to buy, sell or merge their company. Grakoms consultants can arrange a confidential contact to another company or person and help put together a briefing pack covering the areas that arise when a structure of a business is changed.

Grakom has several ways of communicating with members so as to keep them well briefed:  

  • A magazine published six times a year
  • An electronic newsletter sent out once a month, primarily to member companies
  • A website with a special area for members
  • Circulars giving information on the legal framework of member companies’ work
  • Social Media profile (LinkedIn, Twitter, Facebook, Instagram) 
  • Different segments with specific interests - e.g. Grakom SIGN, Grakom CREATIVE, Grakom PACK

The graphic industry in numbers
In 2014 the total sale of printed matters was 768 million euro.

In 2014 the total export of printed matters was 305 million euro and the import was 315 million euro.

The largest trade partners are Germany, Sweden, Great Britain and Norway.